March 2010


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Jennie Lijewski <[log in to unmask]>
Reply To:
UofMN CSS Web Development <[log in to unmask]>
Thu, 4 Mar 2010 15:31:31 -0600
text/plain (70 lines)
University Relations would like to remind you about the Use of Trademarks
Logos, Colors, and Seal policy and highlight tools and resources to help you
achieve your communications objectives within the brand policy. View the
policy at: http://www.policy.umn.edu/Policies/Operations/OPMisc/BRANDING.html

Thanks to your efforts, many of the University's campuses, colleges, and
units are already compliant with the policy requirements. The University is
collectively creating more consistent communications, resulting in cost
savings and a stronger reputation. For those who have yet to make the
transition, please note print and electronic communications materials,
including web sites, are expected to meet the standards by December 2010.


- umn.edu/brand - Find whatever information you need about the brand policy
at this site. The most notable aspects are:

   * The required use of the wordmark and maroon and gold

   * All umn.edu web sites are to use official headers and footers

   * Individual logos and taglines to be phased out or repurposed as graphic
elements or headlines/themes, respectively

- Secondary color palette - In response to requests for colors that
compliment maroon and gold, University Relations has developed secondary
colors that work well with the University's primary colors. Feel free to use
these as inspiration! For print at:
http://www.brand.umn.edu/standards/color.php and for electronic at:

- Updated Images Library - An assortment of new photos have been added to
the Images Library, including shots of students interacting, the St. Paul
gardens and seasonal campus images. The images library is available at:

- Social networking - Icons for official University business conducted
through social networking are now available on the Images Library. As you
might recall, the University's social networking guidelines were released in
December. They outline basic usage tips, best practices and related policies. 

In addition to social networking guidelines, University Relations is
updating the policy related to specific electronic communications tactics.
For more information, visit webdepot.umn.edu.

If you are interested in attending a workshop on how to implement the brand
policy or related standards in your unit, please contact Drew Swain at
[log in to unmask]

As always, University Relations is available to consult on the policy
specifics, help with developing your wordmark/unit combinations, advise on
transitioning to the web header/footer and answer any other questions you
may have. Contact [log in to unmask] and a staff member will respond to you shortly.


Ann K. Aronson
Asst. Vice President
University Relations
100 Church Street S.E.
Minneapolis, MN 55455
[log in to unmask]

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