As I understand it (and I know some of you out there know much more than I
do), a key difference lies in Urchin’s analysis of server log files and
GA's javascript tagging. While Urchin may give richer results (because it
can access more data), GA allows for advanced segmentation, benchmark
analysis, and event tracking.

Maybe that doesn't help with the interpreting discrepancies part...

/Andria


On Thu, Apr 25, 2013 at 3:23 PM, Ann Nordby <[log in to unmask]> wrote:

> Hi:
> Can anyone advise me on how to interpret Google Analytics numbers versus
> Urchin?
>
> Urchin is telling me that our website's visit numbers dropped
> significantly over the past year, while GA says we had significant growth.
> GA's absolute numbers are lower, of course, but the trends are totally
> different.
>
> Can anyone advise on which to believe, how to interpret, etc?
>
> Apologies for cross posts; I know both groups use these tools.
> Thanks.
> Ann
> --
>
> *Ann Nordby*
> Web Manager
> *University of Minnesota | *Extension Center for Youth Development
> 1-612-624-9343
> [log in to unmask]
> extension.umn.edu/youth <http://www1.extension.umn.edu/youth>
> Read our blog! Youth Development Insight<http://www1.extension.umn.edu/youth/research/>
>
>
>


-- 
*Andria **Waclawski*
Creative Services Lead
Office of the VP for Research <http://www.research.umn.edu/>
University of Minnesota
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 612.625.6093

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