Some of the aspects I will be focusing on include:

1.  Social media use requires patience; it can take a while to build a community of followers / fans

2.  Social media use is rarely a stand-alone success.  It's usually more successful when coordinated with other communications.

3.  Social media can vastly outperform traditional media in terms of cost and results.

4.  Social media can be awesome... nonetheless, social media isn't for everyone / every organization

I have a mostly full presentation already with some examples I've used in the past, so I'm not fishing for ideas because I'm in a real tight spot.  Rather, I'm trying to broaden my range of examples and also update them.  So I'm happy to replace some of my existing examples with newer and/or better ones.

If you have any examples that help to demonstrate my areas of focus, please let me know.  I'm also happy to consider including examples that refute any of my ideas.  Social media is still new; I'm just trying to help people think about it honestly and effectively, and am not trying to create hard and fast rules about it nor convey a clear sense of social media expertise.

Thanks for any help that you can provide.  Sending me (off list) notes via email is fine, or I would also be happy to discuss your examples over the phone, coffee, lunch, etc.  In either case, let me know via email if you have U examples to contribute.  The conference has a national audience, so I'll be honored to cover our university's collective stories and successes in this session.

Kris