In general I like Google analytics better - except for the inability to obtain accurate reports on hosted pdfs, word documents, excel documents and power point documents. Eva On Thu, Apr 25, 2013 at 3:41 PM, Andria Waclawski <[log in to unmask]> wrote: > As I understand it (and I know some of you out there know much more than I > do), a key difference lies in Urchin’s analysis of server log files and > GA's javascript tagging. While Urchin may give richer results (because it > can access more data), GA allows for advanced segmentation, benchmark > analysis, and event tracking. > > Maybe that doesn't help with the interpreting discrepancies part... > > /Andria > > > On Thu, Apr 25, 2013 at 3:23 PM, Ann Nordby <[log in to unmask]> wrote: > >> Hi: >> Can anyone advise me on how to interpret Google Analytics numbers versus >> Urchin? >> >> Urchin is telling me that our website's visit numbers dropped >> significantly over the past year, while GA says we had significant growth. >> GA's absolute numbers are lower, of course, but the trends are totally >> different. >> >> Can anyone advise on which to believe, how to interpret, etc? >> >> Apologies for cross posts; I know both groups use these tools. >> Thanks. >> Ann >> -- >> >> *Ann Nordby* >> Web Manager >> *University of Minnesota | *Extension Center for Youth Development >> 1-612-624-9343 >> [log in to unmask] >> extension.umn.edu/youth <http://www1.extension.umn.edu/youth> >> Read our blog! Youth Development Insight<http://www1.extension.umn.edu/youth/research/> >> >> >> > > > -- > *Andria **Waclawski* > Creative Services Lead > Office of the VP for Research <http://www.research.umn.edu/> > University of Minnesota > [log in to unmask] > 612.625.6093 > > *Stay connected via our > research blog <http://researchumn.com/> & business blog<http://businessumn.com/> > * > -- Eva C Young Policy Librarian University Policy Office Office of Institutional Compliance Voice: 612-624-4372 Email: [log in to unmask] Web: http://www.policy.umn.edu