I would very much like to see an upgrade to Urchin 7. Here's why:

   - The reports are much more intuitive and granular. Actionable date is
   easier to access.
   - Segmentation (great for determining success of social media campaigns
   or how mobile users are using the site, for example)
   - The Urchin Help Center will now be covering version 7 instead of 6.
   - The reports are much more analytics industry standard.
   - Integration with Google AdWords
   - Event tracking (great for clients posting videos)
   - 404 reports (also available from Google Webmaster)

Google Analytics would still be my first choice as the official U stat
program, but Urchin 7 would be a big improvement, I think.

(n.b. I speak just for myself and not necessarily my unit.)

Jessica Franken
University of Minnesota Extension

On Tue, May 24, 2011 at 8:44 AM, John Starr <[log in to unmask]> wrote:

> Hi,
> I am trying to determine if we want to upgrade our webstats software from
> it current version, Urchin 6 to the latest version Urchin 7.  With that in
> mind, I would like to know what you see as short comings of the current
> version or what reports / features you would need to make the webstats more
> valuable to you.  If you'd like to see what Google advertises as Urchin 7
> features, you can look at http://www.google.com/urchin/features.html
> Thanks for your feedback,
> John
> --
> John Starr
> Business Analyst
> Office of Information Technology - Point Solutions
> University of Minnesota - Twin Cities
> (612) 624-3668

Jessica Franken
University of Minnesota Extension
Center for Food, Agricultural and Natural Resource Sciences