The University of Minnesota Web Stats service powered by Urchin will be retired. Urchin is no longer being supported by its vendor, Google. To track your web statistics going forward, Google Analytics is available.

Important dates:

  • September 2012: Urchin account holders should begin to set up their websites to use Google Analytics. All sites should be set up by March 1, 2013. Instructions for using Google Analytics are listed below.
  • March 1, 2013: No new web stats will be collected through Urchin, however reports based on data collected up until March 1, 2013 may still be obtained.
  • September 1, 2013: Urchin is decommissioned. Urchin web stats reports are no longer available.

Using Google Analytics


Before you Begin

To set up tracking web stats with Google Analytics, you must have access to the source code for your website. If you do not have access, we recommend you contact your unit's web developer or administrator.

Getting Started

To begin, visit Google's Google Analytics website. The first time you enter Google Analytics, you will need to create an account by clicking the button at the top right. Instructions for setting up your website(s) and customizing the kind of data you'll collect are provided.

Please contact the UMN Web Stats support team with any questions or concerns.