Is anyone out there familiar with GA's event tracking and strategic use of categories and actions? We're pulling together a communications plan and I'm thinking it would be good to align these two efforts somehow. Even if I could just see how you choose category/action nomenclature for your sites might be helpful so I see what happens on the other end.
Can you contact me off-line if you're willing to share lessons learned or a sample report?
Many thanks!
Megan
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Megan Dushin, Communications Coordinator
Institute on Community Integration
University of Minnesota
6 Pattee Hall, 150 Pillsbury Drive SE
Minneapolis MN 55455