February 2010


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Shane Nackerud <[log in to unmask]>
Reply To:
Fri, 5 Feb 2010 08:21:34 -0600
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Kris and all--

I'm sorry if I misunderstood your inquiry, but this one seems a little 
different.  It is prohibited to include advertisements on a UThink 
blog.  However, I don't see any problems with using Google Ad Words to 
drive traffic to a blog.  You are just advertising the blog through Ad 
Words, right?  That seems completely reasonable to me.

I would check with the policy library, but this seems very appropriate 
and still within U of M guidelines and policies.  If no advertisements 
appear on the blog, and the blog is not set up to make money in any way, 
I think this is fine.

Head UThink geek

Kristofer Layon wrote:
> I asked the UThink people this very question last year, and they did 
> say it was prohibited.  But I'm just the messenger here, so I can't 
> provide details or explanations...
> Kris
> Kristofer D. Layon
> Director of Web Design & Online Collaboration
> 612.624.4545  :  [log in to unmask]  :  http://blog.lib.umn.edu/layo0002/work/
> - - - - - - 
> Office of the Senior Vice President for System Academic Administration
> University of Minnesota Twin Cities
> http://www.academic.umn.edu/system/
> On Feb 4, 2010, at 4:05 PM, Jacob Portnoy wrote:
>> Hello-
>> I'm working with a psychologist who is studying 2-year old temper 
>> tantrums. His goal is to
>> get several hundred people to send in video recordings of their 
>> children throwing fits. The
>> researcher is offering $75 in compensation for the footage. Proper 
>> privacy protocol will be
>> followed with the tapes.
>> My question is this: are there any U of M policies that prohibit the 
>> use of a Google Ad Words
>> campaign to drive traffic to a uThink blog set up to explain the 
>> study and solicit videos?
>> Many thanks.
>> -Jacob Portnoy
>> [log in to unmask] <mailto:[log in to unmask]>
>> Academic Health Center Office of Communications

Shane Nackerud
Web Services Coordinator
Interim Co-director, Digital Library Development Lab
University of Minnesota Libraries
320 Walter Library
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